Wheeldom – Bulli Love to Wear

Once a Bulli, always a Bulli. This feeling of the road, freedom, campground coffee and “let's just go” is what Wheeldom brings to clothing and accessories. Officially licensed by Volkswagen, designed with attention to detail and made for all who not only drive, but feel the VW Bulli.

Wheeldom is for people with wanderlust in their hearts. For coast kids, campground coffee drinkers, road trip collectors and everyone who automatically smiles at the sight of a Bulli. Because a Bulli is more than just a car. It's a home on wheels. A memory. A new beginning. And sometimes, it's just the best reason to take another turn.

Retro. Casual. Officially Licensed.

The Wheeldom collection combines relaxed retro looks with high-quality materials, comfortable cuts and iconic VW Bulli motifs. The prints capture the typical Bulli feeling without honking loudly. Vintage, appealing, clear. Just right for everyone who likes cult, but doesn't need kitsch.

Whether it's a T-shirt, hoodie or cap: Wheeldom is perfect for the next road trip, camping weekend, festival, beach walk or simply for everyday life. After all, a little Bulli spirit can also come along between the supermarket, office and after-work hours.

For on the go. And for in between.

The T-shirts are casual companions for warm days, spontaneous outings and long summer evenings. The hoodies keep you warm when the wind picks up at the sea or coffee is still desperately needed in the morning. The caps make your head ready for travel. Just put it on and take the Bulli feeling with you.

PACK, DRIVE OFF, DRIVE, ARRIVE, BREATHE IN, FEEL, STAY, BE FREE, WE, I, MEET, DO, DEPART, REMEMBER.

That's Wheeldom. A brand for people who are at home on the road. For all who know: The journey is good. But with a Bulli, it's better.

Discover Wheeldom at ELKLINE

As a second brand, Wheeldom fits wonderfully into the world of ELKLINE: outdoors, uncomplicated, high-quality and with a good portion of character. Also discover our collections for women, men and accessories. For cooler days, you'll find suitable companions among the women's jackets, men's jackets or in the ROOTS collection.

You can find more about the brand and the world behind the Bulli spirit at Wheeldom.

Wheeldom by ELKLINE – for Bulli fans, outdoor people and everyone who doesn't just look for freedom, but wears it.