ROOTS – THE MOOSE. Cult fashion.
Some things just belong together. Fresh air and rosy cheeks. Coffee and a travel mug. Northern Germany and headwinds. And then there's: ELKLINE and the moose.
Welcome to ROOTS – THE MOOSE. This is where our most famous symbol lives on. Sometimes big on the chest. Sometimes small on the sleeve. But always with that pleasantly understated attitude that has accompanied ELKLINE for years.
ROOTS is more than just a logo on fabric. It's a piece of memory. A favorite old sweater. A hoodie you only meant to wear for a moment. And three years later you're still wearing it. Because it's comfortable. Because it lasts. Because it just belongs.
The moose remains northern German calm.
In the ROOTS collection, you'll find sweatshirts, hoodies, shirts, jackets, and accessories for women, men, and children – uncomplicated, durable, and made for real everyday life. For walks by the water. For windy bike rides. For Sundays without a plan and Mondays with rain.
Many models are made from high-quality organic cotton or durable blended fabrics that feel soft on the skin and can really take a beating. Because favorite items should be worn. Often. Very often.
And visually? Typically ELKLINE, of course. Clear colors, relaxed cuts, and designs that don't need to be loud to stand out. The moose does the rest.
Everything as it used to be, everything as always, everything moose.
ROOTS stands for that familiar feeling when clothes just fit. Not just in terms of size. But somehow overall. Comfortable. Honest. Down-to-earth. Almost as if they've long been a part of your everyday life.
Are you specifically looking for styles with the moose? Then also discover our categories ROOTS – Women, ROOTS – Men and ROOTS – Kids.
For complete favorite outfits, you'll also find matching companions in Women, Men and Kids.
For people with a sense of wind and attitude.
ROOTS – THE MOOSE is made for everyone who prefers to be authentic rather than perfectly groomed. For people who like durable clothing, understand small wordplays, and prefer to quickly slip into something in the morning rather than overthinking it.
Northern German direct. Pleasantly cozy. And with a moose that just stays.
You can find more at ELKLINE.